Personalize more - a few quick steps to send better emails

Yes, we know that you already know that personalization is the best way to reach your recipients. But it’s also a matter of time – you may not have time to collect data and analyze it right now? Totally understandable! Therefore, we have gathered some quick tips to personalize your emails that you can do in a jiffy in Carma Marketing Hub. Try it today!

Content placeholders

Obviously you already use the attribute tags, for example {{contact.firstName}}, right? If not, start using them now! Did you know that Carma also can transform your data into other things, i.e. depending on how many bonus points Carma can write bonus level, like “gold member” instead?
To begin with, read this article.

Let the recipient’s behavior control

It is easy and convenient to use the data you already have in Carma Marketing Hub. All your recipients are collecting data just by getting your email! You can segment the active/inactive recipients, remind them of special dates or anniversaries, or why not send different types of campaigns, depending on the click history?
Learn about segmenting here.

Do you already know your recipients?

Good! Show it by segmenting your email content – gold members can get golden headers or other profile elements consistent with your graphic profile. You can segment all your content or just specific parts. In that way you can easily send an email that is perceived very differently by different recipients.
Read more on segmenting your content.

Be personal as sender

Try to be personal by having you or a colleague as the email sender, express feelings, or show people and their stories in the emails. Neurologically, we (nearly) can not resist that type of communication so you will get through, and along the way you’re building a relationship with your recipient.

Let the recipients choose for themselves

By letting your recipients choose the content of their emails we can ensure you that your opening and click-through rate will rise.
The recipient can fill out a form or just click a button in an email, and then you can sort them into interest groups to send even more relevant communication.

Think about the big picture

If you tend to have a familial tone it’s pretty cozy to send emails with the subject line: “Edith, we hope you haven’t forgotten…”, as long as it is followed up with relevant content for the recipient, right? If, however, we get a mailing without relevance still trying to feel… buddy? No, then it almost gets a little bit intrusive. Communicate on your conditions, but keep in mind that the email reaches a person.

Next: What about the subject line?

This is an article in the Carma Campus Class in Content creativity.