Deliverability
Take the Carma Campus Class in deliverability.
Getting the email delivered – intro
Let’s say that you are going to buy a new house, it’s your dream project and you have lots of interesting new ideas...
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6 Deliverability myths
I’m blocked/have a poor reputation/have bad delivery on my IP address and domain. It’s easier to just switch IPs and domains to get...
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Maintaining Healthy lists
Provide explicit information about your email program at the point of address collection. For example, if you have several newsletter...
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Bounces
A “bounced e-mail message” (or simply “bounce”) is a message that cannot be delivered to its destination...
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Complaints
Today most blocking and filtering are reputation-based and your complaint rate is a critical measure of your overall reputation...
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Spam traps
Spam traps are a common technique used by receivers, ISPs and filtering companies to identify senders with poor data collection practices...
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Blacklists
Some email servers and SPAM filters have lists of IP addresses of known spammers. If a sending IP address is on the list, they...
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Volume
The two most important factors that are considered in the volume metric are consistency and frequency. In order to not lose any points...
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Improving your email content
Make sure your content is consistent with the expectations set at sign-up – and is relevant to your customer segments...
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Sender rejected
Rejected rate means the message was not accepted (blocked) due to reputation drivers such as end user complaints, spam trap hits...
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Authentication of sender domains
Ever get an email that claims it’s from your bank, or eBay, or PayPal? One that actually looked pretty real, but it turned out to be...
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Use tracking domains
Every link inserted in Carma will be replaced with new links so when someone click on the link they will first go to the Carma web server...
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Why you should register with Abuse.net
ISPs, email administrators, subscribers and other contacts need a way to communicate with you. Generally, all ISPs, email...
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Did your email go to the spam folder?
If an email is ending up in the junk folder it can be due to a lot of different reasons. If you do a lot of tests to...
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Are you blocked?
Getting blocked by ISPs can be frustrating. You have done everything you can do but still some emails bounce...
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Get the right kind of permisson
Not obtaining the right level of consent can pose a serious risk to the success of your campaigns, your reputation...
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Sending to specific countries
If you are sending email to danish email addresses please search your lists and make sure to remove/unsubscribe...
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