Analyze - introduction

In addition to the effect opportunities, email marketing’s real forte is the unlimited possibilities for follow up, along with the conveniently simple tools that enable you to use the statistics for planning and implementing future activities.

In this class we will take a look at how to follow up and measure your marketing performance, familiarize ourselves with Key Performance Indicators, and find out more about how A/B split testing works.

Start class: ROI – what you get back

This is an article in the Carma Campus Class in Analyze.