Statistics - Email

When you want to overview or analyze your sent email campaigns you go to the menu and choose Email and go to the tab Sent and your emails will be listed.

There are two main levels of sent statistics in Carma, the overview and the detailed, per sent message view.
In the overview, where you can find all your sent emails, you’ll see a date picker where you can choose time frame for your sendouts.

You can add statistic elements to your overview by clicking Select columns in the top right and choose the statistics you want to see.

The numbers are based on the following measurements:

Sent – the amount of recipients that Carma is trying to send to (bounces are not included in this number)

Delivered – emails sent except any hard and soft bounces (so depending on slow bounce reactions from receiving domains this amount can decrease)

Opened – emails opened from the delivered emails. (mail opened is measured if you either load images and or click a link)

Clicked – amount of unique recipients that have clicked once or more in the email delivered. If a recipient clicks 10 times it is only measured as “1” here.

Total clicked – total amount of clicks per unique recipient. If a recipient clicks 10 times it is measured as “10” here.

Conversion – total amount of conversions based on unique conversions. If a recipient acts a second time within the same email the second conversion will be added.

Hard bounced – based on sent amount.

Soft bounced – based on sent amount.

Unsubscribed – based on delivered amount.

Complaints – based on delivered amount. Number for how many that clicked “spam” button in email client. Sets the recipient as unsubscribed.

% Opened – Opened / Delivered
% Clicked – Clicked / Opened
% Conversions – Conversions / Opened
% Hard Bounced – Hard Bounced / Sent
% Soft Bounced – Soft Bounced / Sent 


Detailed Overview

In the detailed view or report view, you get access to more detailed statistics spread out on five tabs: overview, performance, deliverability, visual report and download.



– Overview of your sendout


– Performance over time
– Links
– Segments


– Bounce summary
– Email clients report

Visual report

– A detailed view of the email surface and statistics of where recipients have clicked. Numbers are broken down in 3 different categories; unique clicks, percentage clicks (based on open amount) and conversions.


– Here you have the option to download/export based on the numbers/statistics, such as export everyone that opened, clicked etc

Watch our videos on the subject

Recipient database overview



Email report overview