What is abandoned cart and what can I use it for?

Some say that about 70% of all online shopping carts out there are left to be forgotten, so close but no cigarr, and a loss in revenue. But they don’t need to be forgotten!

Carma Abandoned Cart helps you send reminders to your customers if they for some reason have started a shopping cart in you e-shop but left it there. You may want to encourage them to complete their purchase with a custom email that includes product links or special offers.
After you set up an Abandoned Cart workflow, your customers who leaves items in their shopping cart will automatically receive a follow-up email.

And psst! To continue with the Some; some say that abandoned cart reminders have the biggest ROI of all email sendouts and that customers receiving these reminders and follow through with the purchase have a higher order value than direct customers.