Custom tracking

Custom tracking is part of Carma that offers you the ability to build your own link tracking. When it is used, it will be on the all the links in the emails when the email is saved.

If, for example, you build your own Google Analytics tracking, so is it only in Google Analytics you will be able to see the result of your custom tracking.
If you, as another example, build a custom tracking adapted to another system (not to GA), then it is in that system you will be able to see the results of your custom tracking.

How do you setup Custom tracking?

Find your way to Account setting > Tracking and select: Create new under Custom tracking.

You can add as many parameters as you like and also set  limits to each and every one specifically, such as if you should be able to change parameter value in the editor tracking field and/or if any added value in the URL-field itself should be kept or overwritten when email is being sent. You can also use placeholders with function as parameters if needed.

An example of the link extension with its URL parameters will be rendered below the tracking setup.

And the result in the email editor settings page

Overwrite or editable?

So, what to make of the “Overwrite” and “Editable” buttons? Basically you can control the level of parameter editing possible.

 With above settings you can edit the parameter in email editor and also set a different parameter value in any URL field in the editor.

 With above settings you cannot edit the parameter in email editor and not set a different parameter value in any URL field in the editor without it being overwritten with the value set in Custom tracking.

 With above settings you can edit the parameter in email editor but not set a different parameter value in any URL field in the editor without it being overwritten with the value set in Custom tracking.

With above settings you cannot edit the parameter in email editor but you can set a different parameter value in any URL field in the editor without it being overwritten with the value set in Custom tracking.

So with above settings in custom tracking you can then in the email editor edit the value for A and C, but not for B and D.

And when it comes to the possibility to set specific values in the parameters in any of the URL fields in the editor based on a link with above tracking settings

http://www.compost.se/?A=10A&B={{lower contact.firstName}}&C={{project.name}}&D=xps

You can manually set a different value for A and D

http://www.compost.se/?A=11A&B={{lower contact.firstName}}&C={{project.name}}&D=xpxs

and they will not be overwritten by the default set tracking parameter values.