Create a user token

Before you can start creating audiences you need to create a user token. The token connects your social media account user to your Carma account. This is a one time setup (one for each social media channel).

1. Log in to your Carma account

2. In the main menu, click on Account settings

3. In the Account settings menu section Social admin, click on User tokens

4. Click Create User Token

5. Depending on channel, select Facebook or Google as your token type.
You will get redirected to your social media login page where you need to login and confirm the access from Carma to your social media account.

Now you’re done and can start building audiences from Carma.