Preheader in your email
Using a preheader in your email can be a really good idea since it gives you a great opportunity to catch the interest of the recipient already in the client/mobile preview mode. The preheader is the first text in your email and you’ve probably seen the preheader “If you can’t load images, view this email in your browser” – not that tempting to open, right? But with Carma preheader feature you will be able to write targeted preheaders that are not included in the email itself.
On your draft settings you will then be able to add your preheader text in the input field before you proceed with editing the draft from under content: